Editors Note – If you have purchased a Blu ray disc recently you would have noticed that the 3D version of the film is slighly more expensive, is 3D a gimicky selling point? is it where all bluray disc will be in a few years? or will it fade away like HD discs have?

If consumer electronics were a guide to the economic situation, we’d all have to say that things are going pretty well. After all, how do you argue against being able to buy a Blu-ray player at a price point that is significantly less than that of DVD players from just a few years ago that don’t have nearly the same level of technology packed inside?

But the issue of 3D’s addition to Blu-ray players has been a curious one — at least if you compare the players to displays. 3D is fast becoming ubiquitous on most large screen displays, with the main issue being whether it’s using a polarized screen or “active” technology to create a 3D image. But in most cases the “3D” is not front and center in the name; that’s been reserved for the “Smart TV” moniker which connotes that online connectivity has been built into the set.

That’s not the case with the latest breed of Blu-ray players. You only need to look over at some of the models from well-respected brand names to see how “3D” is important enough to be placed in the name. Take OPPO’s BDP-103 Universal Network 3D Blu-ray Disc Player, for example. Certainly that’s one long name, but “3D” is right in there, even though it could easily have been left out. Another example comes from Panasonic and their DMP-BDT220 Smart Network 3D Blu-ray Disc Player. And in LG’s BP620 model, “3D” is proudly highlighted in the name: “3D-Capable” coming right behind the model number (BP620 3D-Capable Blu-Ray Disc Player with Smart TV And Wireless Connectivity).

Now companies don’t bother including “3D” in the name of their Blu-ray player for the heck of it: most consumers are unaware that their existing Blu-ray players can’t handle 3D and that updating the operating system or the software running the player will enable it to properly play a 3D disc. As a result, the consumer who just now realized that their 3D-capable TV is practically useless without “canned” 3D content (i.e., off a Blu-ray disc) must now get a 3D-capable Blu-ray player to use. By having “3D” in the name, the companies are well aware that they’re able to drive the consumer who MUST get a 3D-capable Blu-ray player, towards their product line. And since the price of a Blu-ray player has dropped, that 3D-craving consumer isn’t feeling the same kind of pinch he might have were he trying to “upgrade” his home theater to 3D vis-à-vis a new display. Heck, shelling out a few hundred dollars for a new 3D-capable Blu-ray player just means that the older player can be relegated to one of the other, non 3D-capable TVs in the house. Can you say basement or kitchen?

The funny thing is that getting a new Blu-ray player with “3D” in the name can actually be a driver for those who DON’T have a 3D-capable TV. Getting a new Blu-ray player — especially one with all these new features like 3D and “Smart TV” online access — isn’t something a consumer has to deny himself. And once he does get the new Blu-ray player with 3D, it might just cause him to start looking at his old non-3D TV with a lot less affection and then consider getting a new 3D-capable model to go along with his 3D-capable Blu-ray player. Hey, it could happen!

Original source – 3DTV.com